Pop Up XL 87

Jun 11 • by Ingrid • No CommentsMikasounds

On the 52nd floor of the tallest building in Tokyo Isabella holds her face in her hands in desperation. She tells me that my choice of vocabulary is “brutto” and that I’m speaking Italian like a butcher. I refute her criticism saying that I’m speaking not like a butcher but a New Yorker. She rolls her eyes and adds that this is the first time she has met someone who not only manages to butcher the Italian language but also speak it with the accent of the Spanish ambassador’s wife. I tell her that in that case, I shouldn’t have hired a Sicilian snob for a teacher. This is just another Italian lesson with my teacher Isabella, and a daily occurrence in my life at the moment as I endeavor to learn Italian in two months. Starting in October I will be putting my new language skills to the test on live television as a judge on Italian X Factor. If that isn’t motivation enough to learn a language then fuck it, nothing is.

After performing on X Factor for the third time last December, I was asked backstage by a very excited producer if I would ever consider judging on the show. I laughed and thought she was joking, or completely crazy, I wasn’t sure. As it turned out, she was serious and at the beginning of the year, to the astonishment of my management I accepted her offer. My managers could not believe that I was going to judge on a talent show (a position that I had recently turned down in other countries) and that I was going to do it in Italian! My reasons were simple. Over the past few years I have become closer to Italy in my work and have spent much of my time off there. Italian X Factor, felt more un-hinged and less controlled than any other show of its type. In my opinion it fits into the tradition of talent and songwriting competitions that have been part of Italian popular culture since the late 40s. Also I would get to learn Italian, with a deadline. For those reasons I have thrown myself into this crazy challenge and this is why my 24 year old teacher is traveling with me as I continue to tour around the world.

How will this all turn out? I have no idea, but I do know that I intend to enjoy it as much as possible. It’s a bit like a roller coaster ride. At the moment I’m on that really boring bit where you are being pulled up to the top of the ride and are terrified of what’s to come but you still want to keep going. The endless vocabulary and grammar lessons leave my head feeling like its been squeezed between the legs of a sumo wrestler and I have started to hate the one person most important to this challenge, Isabella. Last night, in a moment of jet-lagged terror, I had a nightmare. I dreamt of the hotel lobby we had been in the day before in Jakarta. There were a group of noisy Indonesian children running around. The nanny started to scream at them in German and they froze as did I when she turned around only to be Simona Ventura. She made the most glamorous nanny I have ever seen, with perfect hair, Prada from head to toe and diamonds on her neck and ears. She spoke to me in German and I kept telling her in Spanish that I couldn’t understand. I think I’m loosing my mind. And of all people, Simona was the nicest to me on set and the one judge that I spoke the most with.

I don’t want to speak Italian like a brute. I hope to speak it well. Isabella assures me that I have a chance of succeeding without sounding like the Spanish ambassador’s wife, whatever that means.

Source

Underwater Swatch Advertisment

Jun 4 • by Ingrid • No CommentsVideos

Live Your Life Single premiere

Jun 3 • by Ingrid • No CommentsMusic

The single premier of Mika’s Live your life has finally arrived! Click on the image to listen to the song!

X-Factor Audition day photos 01-06-2013

Jun 2 • by Ingrid • No CommentsPhotos

Click on the image to go to the gallery.

Mika announces collaboration with Swatch

May 30 • by Ingrid • No CommentsNews Articles

From Mika’s Facebook

“Mika has been asked to collaborate with Swatch on their fantastic 30th birthday celebrations! We all know and admire Mika’s unique sense of creativity, Swatch do too. And there is another very special connection… 2013 marks the 30th anniversary of the iconic Swiss watch maker and this year Mika will be 30 too! And so a partnership begins… They want Mika to bring his quirky and colourful sense of fun to the brand. You may have noticed that in his video for ‘Popular,’ Mika is wearing a Swatch watch, the Touch Blue. The meeting of the 2 then comes again with ‘Underwater’ soundtracking the adverts for the new ‘Scuba Libre’ design, launched on 1st June. For the second time in May 2013, Swatch is the partner of the 55th International Art Exhibition at La Biennale di Venezia and Mika will be there! The ‘Swatch Faces’ concept, an incredible multi-media exhibition and installation, will be shown at one of the two principle spaces of the Biennale. It features a wall of portraits of 30 people who will be 30 years old in 2013, to celebrate 30 years of Swatch! The watch brand is a long-time supporter of The Arts and Mika is thrilled to be an ‘ambassador’ of the project. The multi-media collaboration between Swatch and Mika will further evolve later this year when Mika brings his inimitable creative flair to a special watch design!! We’ll keep you posted on all the details on the watch itself… Of the collaboration, Mika says, ‘Swatch is such an iconic brand. I have always admired their creativity – from their classic and pure designs, to their exciting and wacky collaborations with artists. It’s a design brand that has been able to reflect every decade since it launched, while remaining incredibly consistent with its unique design principles. I grew up with Swatch and have been a fan for years, so to be one of the 30 people chosen to represent the brand at their 30th anniversary is brilliant! I look forward to seeing what the next 30 years will hold, too.’”

San Miguel Ad

May 27 • by Ingrid • 1 Comment »Videos

Concert Pour Tous 21-05-2013 pictures

May 22 • by Ingrid • No CommentsPhotos

Click on the image to go to the gallery.

New Single “Live your life”

May 19 • by Ingrid • No CommentsPhotos

Mika’s new single, “Live your life” will be released on the 27th of May. The song will be used in the commercial of the beerbrand San Miguel.

Skenoo Hall, Jakarta Pictures

May 17 • by Ingrid • 1 Comment »Photos

Click on the image to go to the gallery.

Mika on X-Factor Indonesia 10-05-2013

May 11 • by Ingrid • No CommentsVideos